TLDR: Bundles  = more money for your store. Choosing a right app to create and monitor them is key. 

What would Product Bundles do exactly? 

Increase Average Order Value: By enticing customers with bundled offerings, merchants can encourage them to spend more in a single transaction, ultimately boosting average order value.

• Provide Value Through Curation: Bundles allow merchants to curate sets of products that complement each other, offering customers a curated shopping experience and added value.

• Pass Along Discounts: Offering bundled products at a discounted price not only incentivizes customers to purchase more items but also allows merchants to pass along savings to their customers.

• Clear Out Old Inventory: Product bundles provide an opportunity for merchants to clear out stagnant inventory by bundling it with more popular items, creating a win-win situation for both the merchant and the customer.

• Drive Visibility: By highlighting bundled offerings, merchants can increase visibility for their products, attracting more attention and driving sales.

Getting Started with Product Bundles

To implement product bundles on your Shopify store, you'll need to follow a few key steps:

• Check Eligibility Requirements: Ensure your store meets the eligibility requirements for selling bundles, including using the Online Store sales channel or a Custom Storefront and having a bundles app installed.

• Choose a Bundle App: Explore bundle app options. Shopify Bundles is a free app from Shopify. It is quite basic, however, there are a plethora of other options on the app store.  The most popular one I have seen is WideBundle, by DsMatie. 

• Understand Bundle Types: Familiarize yourself with the different types of bundles, including fixed, multipack, and mix-and-match bundles. Choose the type that best aligns with your products and customer preferences.

• Create and Edit Bundles: Use your chosen bundle app to create bundles by selecting the products you want to include and setting a discounted price. Regularly review and update your bundles to keep them fresh and relevant.

Optimizing Your Bundle Strategy

To maximize the effectiveness of your product bundle strategy, consider the following tips:

• Offer Variety: Create a diverse range of bundles to cater to different customer preferences and needs.

• Promote Bundles: Highlight bundled offerings through strategic marketing efforts, such as email campaigns, social media posts, and onsite promotions.

• Monitor Performance: Track the performance of your bundles using analytics tools to identify trends and optimize your strategy accordingly.

• Listen to Feedback: Pay attention to customer feedback and adjust your bundle offerings based on their preferences and suggestions.

Product bundles offer a powerful opportunity for merchants to increase sales, provide added value to customers, and optimize their inventory management. By following the steps outlined in this guide and implementing an effective bundle strategy, merchants can unlock the full potential of product bundling and take their ecommerce store to new heights.

Ready to elevate your store with irresistible bundled offers? Start exploring product bundles today and watch your sales soar!